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class="article-top-ad"><div id="dfp-article-top"></div></div><!----><section class="article-layout article-layout--a layout-container--1200"><aside class="article-aside article-aside--right"><div id="article-aside-top-ad" class="article-aside-top-ad"><div id="dfp-article-aside-top"></div></div><div class="last-articles-component"><header class="last-articles-component__header"><span class="last-articles-component__title">lo último</span></header><div class="last-articles-component__main"><ul><li class="last-articles-component__item"><a href="/noticia/deportest13/en-vivo-data-chile-roja-argentina-calama-clasificatorias-mundial-qatar-27-01-2022"><div class="last-articles-component__article"><time> 21:30 </time><span>[Relato EN VIVO] La Roja está perdiendo ante Argentina: Di María anota el primero (9')</span></div></a></li><!----><li class="last-articles-component__item"><a href="/videos/nacional/video-doctor-ugarte-aumento-omicron-advierte-posible-masiva-enfermedad-del-personal"><div class="last-articles-component__article"><time> 21:26 </time><span>Doctor Ugarte advierte sobre "masiva enfermedad del personal" ante aumento de Ómicron</span></div></a></li><!----><li class="last-articles-component__item"><a href="/noticia/tendencias/gala-caldirola-mauricio-isla-le-manda-carinosa-arenga-horas-del-partido"><div class="last-articles-component__article"><time> 21:07 </time><span>Gala Caldirola envía cariñosa arenga al "Huaso" Isla previo a duelo ante Argentina</span></div></a></li><!----><li class="last-articles-component__item"><a href="/noticia/mundo/declaran-improcedente-solicitud-revocatorio-venezuela-y-maduro-celebra"><div class="last-articles-component__article"><time> 21:04 </time><span>Declaran "improcedente" solicitud de revocatorio en Venezuela y Maduro lo celebra</span></div></a></li><!----><!----></ul></div></div><div id="article-aside-bottom-ad" class="article-aside-bottom-ad article-aside-bottom-ad--fixed"><div id="dfp-article-aside-bottom"></div></div></aside><div class="article-wrapper"><article class="article-component"><header class="article-component__header"><span class="article-component__header-epigraph">Emprendedores</span><h1 itemprop="headline" class="article-component__header-title">[VIDEO] La voz del experto: Consejos para darle un correcto uso comercial a las redes sociales</h1><!----><div class="article-component__header-external-banner"><a target="_blank" href="/emprendedores"><img class="lazyload" src="https://www-storage.13.cl/t13/_images/articles-types/emprendedores/logo-emprendedores-article.jpg" alt="emprendedores"></a></div><!----><!----><div class="article-component__header-image-wrapper"><img alt="" class="lazyload" src="https://imagenes.t13.cl/images/original/2021/07/1626102339-la-voz-del-experto.jpg"><span> Lavozdelexperto</span><!----><!----></div></header><div class="article-component__wrapper"><div class="article-component__actions"><div class="share-hub share-hub--sticky"><header class="share-hub__header"><h4 class="share-hub__title">COMPARTIR</h4></header><div class="share-hub__wrapper"><ul><li><a target="_blank" class="share-hub__item share-hub__item--facebook" href="https://www.facebook.com/sharer/sharer.php?u=https://www.t13.cl/noticia/emprendedores/video-voz-del-experto-consejos-darle-correcto-uso-comercial-redes-sociales"><img data-src="https://www-storage.13.cl/t13/_svg/t13-logos-facebook.svg" alt="facebook" class="lazyload"></a></li><li><a target="_blank" class="share-hub__item share-hub__item--twitter" href="https://twitter.com/intent/tweet?text=%5BVIDEO%5D%20La%20voz%20del%20experto:%20Consejos%20para%20darle%20un%20correcto%20uso%20comercial%20a%20las%20redes%20sociales&amp;url=https://www.t13.cl/noticia/emprendedores/video-voz-del-experto-consejos-darle-correcto-uso-comercial-redes-sociales&amp;via=T13"><img data-src="https://www-storage.13.cl/t13/_svg/t13-logos-twitter.svg" alt="twitter" class="lazyload"></a></li><li><a target="_blank" class="share-hub__item share-hub__item--whatsapp" href="https://api.whatsapp.com/send?text=%5BVIDEO%5D%20La%20voz%20del%20experto:%20Consejos%20para%20darle%20un%20correcto%20uso%20comercial%20a%20las%20redes%20sociales - https://www.t13.cl/noticia/emprendedores/video-voz-del-experto-consejos-darle-correcto-uso-comercial-redes-sociales"><img data-src="https://www-storage.13.cl/t13/_svg/t13-logos-whatsapp.svg" alt="whatsapp" class="lazyload"></a></li></ul></div></div></div><div class="article-component__main"><div class="article-component__info"><div itemtype="http://schema.org/Person" itemscope=""><span itemprop="name"><!---->  <!----><!----><!----></span><div class="share-hub share-hub--mini share-hub--mobile"><header class="share-hub__header"><h4 class="share-hub__title">COMPARTIR</h4></header><div class="share-hub__wrapper"><ul><li><a target="_blank" class="share-hub__item share-hub__item--facebook" href="https://www.facebook.com/sharer/sharer.php?u=https://www.t13.cl/noticia/emprendedores/video-voz-del-experto-consejos-darle-correcto-uso-comercial-redes-sociales"><img data-src="https://www-storage.13.cl/t13/_svg/t13-logos-facebook.svg" alt="facebook" class="lazyload"></a></li><li><a target="_blank" class="share-hub__item share-hub__item--twitter" href="https://twitter.com/intent/tweet?text=%5BVIDEO%5D%20La%20voz%20del%20experto:%20Consejos%20para%20darle%20un%20correcto%20uso%20comercial%20a%20las%20redes%20sociales&amp;url=https://www.t13.cl/noticia/emprendedores/video-voz-del-experto-consejos-darle-correcto-uso-comercial-redes-sociales&amp;via=T13"><img data-src="https://www-storage.13.cl/t13/_svg/t13-logos-twitter.svg" alt="twitter" class="lazyload"></a></li><li><a target="_blank" class="share-hub__item share-hub__item--whatsapp" href="https://api.whatsapp.com/send?text=%5BVIDEO%5D%20La%20voz%20del%20experto:%20Consejos%20para%20darle%20un%20correcto%20uso%20comercial%20a%20las%20redes%20sociales - https://www.t13.cl/noticia/emprendedores/video-voz-del-experto-consejos-darle-correcto-uso-comercial-redes-sociales"><img data-src="https://www-storage.13.cl/t13/_svg/t13-logos-whatsapp.svg" alt="whatsapp" class="lazyload"></a></li></ul></div></div></div><time itemprop="datePublished" datetime="2021-07-12 10:34:00"> lunes 12, julio 2021 10:34 Hrs </time></div><div itemprop="abstract" class="article-component__lead">Denis Parra, académico de la Universidad Católica, hace un diagnóstico en La Voz del Experto.</div><a href="/lo-ultimo" target="blank" id="lo-ultimo-banner-nota" class="article-component__extras--banner lo-ultimo"></a><!----><!----><div id="article-body-wrapper" class="article-component__body"><p itemprop="articleBody">¿Qué uso le das a tus redes sociales? ¿Has comprado algún producto en los últimos seis meses?</p>

<p itemprop="articleBody">Instagram es la principal red social de los chilenos, destacando en la generación Z y Millennials por su inmediatez. Según el estudio, “el Chile que viene”, un 46% de los encuestados dice subir al menos un post a la semana en su perfil, mientras que 24% sube una historia al día. Junto con esto, un 43% declara haber comprado un producto o servicio a través de esta red social.</p>

<p itemprop="articleBody">Pensando en potenciar mi negocio: ¿Qué debo considerar en mi estrategia de redes? ¿Invertir en publicidad o trabajar de forma orgánica? Denis Parra, académico de la Universidad Católica, hace un diagnóstico en La Voz del Experto.</p>
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